CR Labs Pioneering Vision Solutions: Australia's Leading Independent Ophthalmic Lens Manufacturer

Graphic Designer at CR Labs

As a graphic designer, I played a key role in strengthening CR Labs’ brand presence through print and digital design. I worked across a variety of promotional and marketing initiatives, helping both CR Labs and its partnered optometrists effectively communicate their offerings to end consumers.

As a graphic designer, I played a key role in strengthening CR Labs’ brand presence through print and digital design. I worked across a variety of promotional and marketing initiatives, helping both CR Labs and its partnered optometrists effectively communicate their offerings to end consumers.

🔧 Project Highlights:

  • Brand Collateral Design: Designed promotional materials for high-profile eyewear brands (Carrera, Hugo Boss) distributed through CR Labs’ partner network.

  • Retail Signage: Created in-store window decals, point-of-sale materials, and promotional posters for independent optometrists across Australia.

  • Print Production Management: Oversaw the end-to-end print process to ensure colour accuracy, brand consistency, and production quality.

  • Marketing Support: Collaborated with CR Labs’ marketing team to design digital assets for newsletters, email campaigns, and social media.

Safilo x CR Labs

As the main designer at CR Labs, I led the visual development for a series of high-profile campaigns in partnership with Safilo Group, a global leader in premium eyewear. These campaigns included international brands such as Carrera, Hugo Boss, Smith, and Under Armour, tailored for the Australian optical market.

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