The Greater Good Project
The Greater Good Project
At The Greater Good Project, we will take a non-dogmatic approach to make a change. We embrace styles and techniques which we will utilize to their fullest potential. With a strong passion for conciseness research and development, we understand each individual has their different needs, wants and expectations, especially when it comes to social and environmental issues.
THE GREATER GOOD PROJECT
At The Greater Good Project, we will take a non-dogmatic approach to make a change. We embrace styles and techniques which we will utilize to their fullest potential. With a strong passion for conciseness research and development, we understand each individual has their different needs, wants and expectations, especially when it comes to social and environmental issues.
THE PROBLEM
The problem is people in today’s fast pace life forget about natural, handmade, organic and locally made things.
WHO?
People of these ages have felt what natural and environmental feelings are and they know the beauty of things. Since frequent changes came in the last 20-22 years, so the target market should be 25- 55
NEED
We need a brand which should be welcoming, focus on local manufacturers, and natural products which are common in our daily life. In addition, we can also create public events to spread the knowledge and awareness of our products and the harm that other issues are giving to mother earth.
Message
TGGP can be a platform for everything which we use in our day-to-day life. This step will enhance the lifestyle and encourage people to use natural and hand Mande products from our local market.
However, TGGP will also try to help needy people by giving them jobs/ hiring them.
Competitor Research
The greater good project has competitors who work in these sorts of industries. in order to have a better understanding of these companies, we must know what their background story is. we recharge these products and goods in order to find out what is the demands and how they are supporting the actual needs.
These companies are Love Mercy, ZivBio, Bio Products and Enviro Shop.
Logo Design
Secondary Logo
Typography
Communication of brand strategy is crucially dependent on font psychology. Brand font carries the weight of a brand’s story, mission and vision. In the logo, I have used Bebas Bebas Neue and font. It so a pretty good and suitable font for this brand that presents creativity, uniqueness, personal and emotion. The font used in the brand is Calibri
Persona Map
The persona map is related to the Swat analysis and wanted to work closely as a healer. Rebecca is a writer and TV host and wanted to make this place a better world to live in.
Her goals are deeply passionated about experiences and also towards natural things.
Primary Logo
Logo you cannot use
Colour Pallet
Choosing the best colour will show the capabilities of the company org and help to draw the ideal audience as you would think the bad combination will have a reverse impact
The greater good project has competitors who work in these sorts of industries. in order to have a better understanding of these companies, we must know what their background story is. we recharge these products and goods in order to find out what is the demands and how they are supporting the actual needs.