Homely
Homely
Homely is a tech system that aims to be the top home tech security and smart home service. Homely also aims to build brand loyalty and trust from the customers by giving the best services. At homey, we want to convey a message that combines technology with a friendly approach to make the house smarter and safer. We will demonstrate that the automation and security at Homely will be simple to use and navigate.
Project Goals
By 2022, we want to be Australia’s premier technology supplier for smart homes. Provide consumers with a service that connects their devices and PCs, allowing comprehensive monitoring and automation of all technical aspects of their life. Make decisions and actions that are stress-free and easy to execute in order to provide a seamless experience for all customers. Providing financial stability to all of our users, as well as planning and strategies. To provide a fun experience that is completely adaptable and simple to use. We also aim to build brand and loyalty for our customers by giving out the best services and connectivity for their Homely smart App
Strengths
Homely is extremely user-centric, and it is vital for a brand to provide a product that supports and enriches its audience’s daily life. Homely further highlights that this technology is intended to be stress-free and intuitive, adapting to the demands of users and making things simple to use and navigate from any location.
Weakness
Homely is a new and unknown company on the market that needs to grow and widen its brand identification, especially in the face of so many opponents.
Opportunities
Since Homely appears to be a very new and emerging business, it has a lot of room to innovate and expand the notion and other concepts of fun technology. Through their new market approach, they will compete with other established enterprises.
Threats
There are a lot of powerful rivals out there, and they’re employing a lot of new technology, so there’s a lot of competition and the feeling that it doesn’t bring value to people’s lives.
Audiance
Homely aims to get a target audiance of age 20 +, Homely also wants to attract people to use technology at home, targeting those who are Apple or Android products, and those who own devices
Themes & Message
At homey, we want to convey a message that combines technology with a friendly approach to make the house smarter and safer. We will demonstrate that the automation and security at Homely will be simple to use and navigate.
Homely ensures that the owner has complete control over technology in order to make their house comfortable and secure. We guarantee that Homely will provide excellent service. Homely’s major goal is to make home a safe and secure environment, thus comfort and safety are our primary concerns.
Name research
Logo Idea sketches
Persona Mapping
Colour Pallet
At ‘Homely’ I wanted to use a colour scheme which is easy to adopt and these colours are warm colours which can make anyone easily adopt it. This is what our aim is, Homely will use these colours in the entire project and it gives the confidence to use as they can be used in both light and dark modes on any device.
Colour Pallet
Iconography
Icons were a very important part of this project, I started up by brainstorming for interface icons which gonna work with the navigation.
These icons for Homely will be easy to navigate and easy to understand.
Icons
Site Map
Navigation and Site Map
The Navigation and site map has been developed further after feedback. This image here is a quick screengrab of the page site we have in for Homely as in the prototype.
Navigation
Final Designs
Final Designs
Thank you